EDAA™ features

This section provides detailed information about the different features, capabilities, and components of EDAA™.

Features
Description

Ability to determine and manage user motivation during free and imposed motivation

Ability to detect mismatches in end user behavior with respect to the expected motivation

Ability to categorize mood states and emotional responses to interpret the emotional context of user interactions, which, in turn, facilitates responding appropriately to different emotional states

Includes the following:

  • Psychological profile generation: Ability to establish users' psychological profiles

  • Persona profiling: Ability to establish user personas through diagnostic questions

  • Diagnostics: Ability to establish users' preliminary psychological profiles by posing diagnostic question.

  • Calibration:

    • Product calibration: Ability to ensure that the solution's end goal and experience's ideal outcome are aligned by understanding contextual reality.

    • User calibration: Ability to validate and adjust previously-established user psychological profiles considering current psychological states

Ability to support, process, and analyze physiological, behavioral, and environmental data

Ability to personalize actions, content delivery, and triggered actions for end-users

Ability to predict and automate effective actions and interactions for end-users

Ability to do the following:

  • Create, verify, and anchor actions

  • Auto-feed actions through connections or by uploading a document

Ability to generate and select features through attributes

Ability to customize how personalization is delivered by configuring the following components using a no-code blueprinting tool:

  • Activators

  • Conditions

  • Actions

Ability to simulate an experience (to implement the concept of Virtual Twins) in the following ways:

  • Exact scenario simulation (using clones)

  • Bulk simulation

The emotionally-driven Virtual Humans (VHs) that participate in the simulated experience are powered by EDAA™ and have psychological profiles based on those of real humans.

Ability to evaluates the effectiveness of actions selected by the system.

Solution-agnostic metrics to measure solution success:

  • Engagement: Level of the user motivation reached

  • Efficiency: Efficiency of a specific logic strategy in delivering personalization

  • Micro-moment: The most appropriate moment for action delivery

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